Evok Collection has announced the appointment of Francesca Tozzi as General Manager of Brach Roma, a highly anticipated luxury hospitality project set to open its doors in April 2027. Bringing more than 25 years of distinguished experience within the Italian and international luxury hospitality sectors, Tozzi is widely recognized for her exceptional expertise in hotel openings, strategic repositioning projects, and the comprehensive management of high-end properties. Her appointment marks a significant milestone for the Brach brand as it continues to advance its international development strategy following successful properties in Paris and Madrid.
Before joining the Evok Collection portfolio, Tozzi spent more than four years leading Six Senses Rome. During her tenure there, she played a pivotal role in overseeing the property’s rigorous 18-month pre-opening phase, culminating in its successful launch in 2023. Her extensive leadership background also includes serving as General Manager of several prestigious Italian properties, including the Capri Tiberio Palace, Hotel Il Pellicano, and Villa La Massa. Earlier in her career, she honed her operational and management skills through roles with iconic hospitality institutions such as Four Seasons and Villa d’Este.
Throughout her career, Tozzi has built a reputation for combining rigorous team leadership with operational excellence and a deeply personalized approach to the guest experience. She possesses a comprehensive understanding of every facet of modern hotel management, ranging from food and beverage operations and commercial development to overall property performance and strategic financial growth. As General Manager of Brach Roma, Tozzi will leverage this vast expertise to oversee every critical stage of the hotel’s pre-opening journey. Her responsibilities will span from building and mentoring high-performing teams and implementing complex operational systems to shaping a distinctive and immersive guest experience that aligns with the brand’s overarching vision.
Her arrival signals an important new chapter for Brach as the brand expands its footprint into the Italian capital. Following the established creative successes of its properties in Paris and Madrid, Brach Roma is scheduled to welcome its first guests in April 2027. The hotel will offer a fresh and localized interpretation of the distinctive Brach identity, developed in deep dialogue with Rome, its unique cultural energy, and its celebrated way of life. From Paris to Madrid, and soon to Rome, the Brach brand has consistently focused on developing properties that maintain a profound, organic connection to their host destinations.
While each hotel in the collection maintains its own distinct personality and architectural character, they all share a unified spirit. They are designed to be vibrant, dynamic destinations where contemporary hospitality, fine gastronomy, dynamic culture, sport, and wellness seamlessly come together to create an environment tailored to the modern luxury traveler. With Francesca Tozzi at the helm, directing the pre-opening phase and laying the groundwork for operational excellence, Brach Roma is well-positioned to become a prominent addition to the capital’s vibrant luxury hospitality landscape when it opens in the spring of 2027.
